Facebook Advertising: 14 Reasons Why You Need To Start Your Facebook Advertising Today

As a small business owner, Facebook advertising should be a key part of your online marketing strategy. Facebook ads are an effective and efficient way to increase your reach to potential customers and promote your products or services.

Here are 14 reasons why you need to start Facebook advertising today:

1. Facebook Advertising Reaches A Wide Audience

Facebook advertising reaches a wide audience because it is one of the largest social media platforms with close to 3 billion monthly active users, as of August 2022.

That’s a lot of potential customers! And, with Facebook’s detailed targeting options, you can narrow down your audience to those who are most likely to be interested in your product or service.

2. Facebook Advertising Is Highly Targeted

Facebook advertising is becoming increasingly sophisticated and one of the big benefits is that it allows you to target very specific audiences.

This can be done through several methods including interests, behaviors, demographics, and even Facebook’s new custom audiences feature.

With Facebook advertising, you can target people based on their location, age, gender, interests, and even the type of device they are using.

The high level of retargeting that is possible through custom audiences is one of the reasons that you should start Facebook advertising campaigns today.

If you would like to learn more about custom audiences and how you can use these to retarget potential customers and use Facebook remarketing for your existing customers, read our post on how to create custom audiences.

3. Facebook Advertising Is Cost-Effective

Facebook ads can be very affordable, and you can set your own budget.

You have two options for payment.

Cost per impression which is where you are charged every time Facebook users see your ad campaign. Commonly measured or referred to as cost per 1000 impressions, CPM.

Cost per click is the second method where you are only charged based on the link clicks to your site. Commonly referred to as CPC.

CPC can be a very cost-effective way to get started with Facebook advertising as you are only paying when someone clicks on your ad, so you can control how much you spend.

4. Facebook Advertising Gives You Control Of Your Budget

In addition to being cost-effective. Facebook advertising provides you with a high degree of control over your ad spend.

Your Facebook advertising campaign budget can be controlled via a daily budget or a lifetime budget.

Your daily budget will allow you to set an average budget per day.

While your lifetime budget allows you to set the maximum spend that will occur during a time frame.

A daily budget can be great for control over spend on specific target audiences. While lifetime budget can ensure that a specific promotion does not overspend during certain timeframes.

5. Facebook Advertising Is Flexible To Meet Your Campaign Objectives

You can create different types of Facebook ads to achieve different campaign objectives.

Facebook has 6 campaign objectives to get you started.

You can use these campaign objectives to....

• Increasing brand awareness

• Drive website traffic to product pages or launches

• Generate new Email or SMS Leads

• Engage with customers around events and posts

• Promote features within your app

• Boost sales or conversions

No matter what your objective is, Facebook ads can be customized to help you reach your goals.

6. Facebook Advertising Can Be Run On Instagram

The Facebook team or Meta team, as they are now called, own both Facebook and Instagram.

The great part about this is that because Meta owns both platforms you can select a target audience for your ad spend that is on Facebook and Instagram using the same ad.

Just uncheck the audience network and messenger ads options.

Looking to increase your results from Facebook and Instagram ads, we have a post for you on that.

7. Facebook Advertising Is Easy To Track

One of the benefits of Facebook advertising is that it is easy to track. You can track how many people saw your ad, how many people clicked on your ad, and even how many people converted after clicking on your ad.

This level of measurement is difficult with traditional advertising, such as television or print ads. With Facebook advertising, you can fine-tune your target audience and ensure that your ads are reaching the right people.

The tracking for your Facebook ad campaigns is tracked via the Facebook ads manager. The ads manager is a free tool provided by Facebook to manage your Facebook spend and track your results.

If you are just getting started with Facebook advertising then this campaign on how to create your first Facebook ad campaign in the Facebook ads manager is for you.

8. Facebook Advertising Can Exclude Facebook Users

Within the Facebook advertising platform, you can exclude certain custom audiences.

Maybe you have a Facebook ads campaign that is targeting potential customers. You can use a custom audience of, "All Purchasers" to exclude these existing customers from seeing your ad.

9. Facebook Advertising Works With Your Organic Posts

When creating ads on Facebook you have the option to create an entirely new ad or to use an existing post.

The advantage to using existing posts is that you can choose from posts that already have a high level of post engagement. This can indicate the post is connecting with your potential customers.

10. Facebook Advertising Is Run From Your Facebook Business Page

You may already be experiencing organic growth in your business through organic Facebook marketing strategies.

Facebook business pages allow their owners to create Facebook ads and scale the growth they are seeing with their organic posts. As a bonus your business page also allows you to manage page roles.

This means no more providing contractors or employees with the personal login details to your Facebook page.

If you still using your personal Facebook account and not a Facebook business page you can create your Facebook business page here.

11. Facebook Advertising Provides You With Your Own Tracking Pixel

Once you set up your Facebook ads manager you will want to set up your Facebook pixel. The Facebook pixel is a small snippet of code that you place on your site.

This tracking pixel tracks all website visitors to your site and allows you to create custom audiences based on the actions that your website traffic takes.

12. Facebook Advertising Can Track Offline Sales

As crazy as it sounds Facebook can track when offline sales occur at your retail store.

This means that you can run Facebook ads and track a user through to your cash register in-store.

13. Facebook Advertising Has A Wide Range Of Creative Ad Formats

When it comes to Facebook advertising, there are a ton of different ad formats that you can choose from. This is great news because it means that you can be creative and experiment with what works best for your business and goals.

Some of the most popular Facebook ad formats include:

• Carousel ads - A collection of two or more scrollable images or videos.

• Collection ads - Has a primary video or image with 3 or more images below laid out in a grid-like pattern.

• Video ads/Image ads - Single video ads or image ads that appear like any organic posts on Facebook.

• Lead ads - Appears like any organic posts in your newsfeed, and allow your Facebook advertising campaign to collect leads without the user leaving Facebook.

• Story ads - Usually short vertical video ads that are short and quick to the point.

Facebook also offers ad products like Canvas and Slideshow that can help take your ads to the next level.

The bottom line is that whatever your ad objective is Facebook has an ad format that can help you.

14. Facebook Advertising Provides You Insight Into Competitor Ads

As a small business, you can bet that your larger competitors are using Facebook ads to help them scale their business.

You can see what Facebook ads they are running by using the Facebook ads library.

Feel free to look at your competitor's Facebook ads.

Ad campaigns that have been on longer typically indicate a successful ad campaign, who wants to keep on an ad campaign that is not performing well?

By looking at the Facebook ads that your competitors are running and incorporating successful messaging into your own Facebook ads you can develop a plan to help you scale.

Get Started With Your Facebook Advertising Today

If you are looking for additional help getting started with your Facebook advertising, you can read our guide on creating your first Facebook ad campaign or book a free call with me to discuss getting started with Facebook advertising.