Developing a Facebook or Instagram video ad that grabs the attention of your target audience is essential to seeing a positive return.
If you are looking to test or create video ads organically or for your paid ads here are sixteen video hooks that can help you grow your business.
Once you have your hook jump over to this blog post, download my tracking sheet for your video ads, then add the new hooks you like in the top row.
The Facebook Video Hooks
Provoke - Do you have a hot topic that your brand is passionate about? Is it slightly confrontational? Consider a video that starts a conversation. Then be active in the comments to keep the momentum going.
Humor - Humor is a great way to grab attention. This can be especially true if you are in the weeds of your business and have inside jokes that only your target audience would understand.
Emotion - If you have stories that evoke a strong emotion like happiness, sadness, or inspiration, these can be a powerful means of connecting with your target audience.
Education - Do you have a product or service that can be taught or explained. Creating a video or series of videos that teach your audience how to use your product or service is an excellent way to grow your following and engagement.
Shock Value - Surprising your viewers can be an effective way to grab attention and make your brand stand out.
Influencers - Drive engagement by using influencer created content. At a high level if you go this route be sure to compare the CPC/CPM for the traffic driven to your site versus other sources. In the weeds, you should be looking at AOV and Conversion rate as well to gauge success.
Social Responsibility - Create a video that highlights a cause that your brand is passionate about. Provide updates on your progress if this is going to existing purchasers or is organic.
Show Your Product In Action - Show your product in action. If you have a service show how it is delivered. Showcase the benefits of using your product versus the competitions.
Behind The Scenes - Show the behind-the-scenes of how your product is made or service delivered. Walk the customer through the day-to-day that they normally wouldn't see.
Fun Facts - Do you have secrets or knowledge that is not known outside of your industry? Similar to behind the scenes in this video you will share fun facts about your industry for your audience.
Testimonial - If you aren't using testimonials you should be. These can be an effective way to build credibility and show your product in a positive light.
Quizzes - Take a quiz in your video. Have a fun or exciting result. Add a CTA to take the quiz to see what they get. Then collect the leads or retarget them based on the results.
Live Videos - Live videos are an excellent way to interact with your audience and reuse parts of this video content organically or in paid. Live video, if done correctly, can create tons of engagement for your brand. Here are 30 ideas you can use for your next live video.
Teaser video - This can be teasing a coming promotion or product release for your business. This can be an effective way to create buzz and excitement for your brand.
Seasonal Video - Seasonal videos meet customers where they are. Create videos that remind them of the season and create a connection between your product and the current time of year.
Location-Based Video - If you are location-based or have a landmark that makes your area stand out. Highlight this location and create an emotional tie between your brand and the location.
DIY - Show your audience how to do something with your product or feature it creatively. This can be an effective way to showcase the power of your product and build loyalty at the same time.
These Facebook video hooks should provide you with an excellent starting point for your next piece of video content. Be sure to integrate these hooks into a bigger video-testing strategy.
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