Facebook has re-introduced their customized schedule spending with a twist. In the past Facebook allowed Facebook advertisers to set their ad spend schedule based on a set schedule this was removed in 2018.
Today this feature has been added back into the Facebook ad manger. This update allows for unprecedented control over ad spend, enabling advertisers to tailor their budget based on specific times of the day and performance metrics.
In this post we will cover some of the benefits to scheduling your ad spend, how to set it up, and how to determine which times to increase or decrease are best for your specific Facebook ad account.
Benefits Of The New Facebook Ad Scheduling Feature
Customized Budget Allocation This feature introduces a level of budgetary control previously unseen in Facebook advertising. Advertisers can now dynamically adjust their ad spend based on real-time market trends and consumer behavior. This flexibility means that you can allocate more funds during peak engagement hours or days when your target audience is most active, ensuring that your ads have maximum impact.
Time-Specific Advertising Understanding consumer behavior is key to successful advertising. With this feature, Facebook advertisers can pinpoint the exact times when their audience is most responsive. Whether it's increasing the budget on weekday evenings or scaling back on weekends, this targeted approach can lead to higher engagement rates, better click-through rates, and ultimately, more conversions.
Performance-Based Budget Adjustment One of the most significant advantages of this feature is the ability to adjust budgets based on performance data. By analyzing historical ad performance, advertisers can identify patterns and trends, such as the most profitable times of day or the best-performing days of the week. This data-driven strategy allows for more efficient use of the advertising budget, improving overall return on ad spend (RoAS) and cost per action (CPA).
Setting Up Your Facebook Ad Budget In 4 Steps
Accessing the Feature: Begin by logging into your Facebook Ads Manager. Navigate to the campaign where you want to apply the new scheduling feature and go to the Facebook ad set.
Scheduling Your Budget: Select 'Try budget scheduling'. Now specify the days and times you wish your ads to run more frequently and allocate more budget.
Adjust Budget Based on $ or %: Adjust your budget based on a $ or % amount.
Add Additional Times That You Would Like to See Adjusted: Add up to 50 additional time frames for this ad set to get the best performance possible.
Application & Optimization
Analyzing Performance Data:
Using the Breakdown Dropdown: Use the breakdown bar in the Facebook ad manager to see your best time zones. Select the breakdown find 'delivery' and choose time of day for your ad accounts time zone.
What You Are Looking For: Focus on metrics like the number of purchases, Cost Per Action (CPA), and Return on Ad Spend (RoAS). These indicators will give you a clear idea of when your ads are most effective. Note which time frames perform the best.
Implement: Now jump back over to your Facebook ad set and increase the budget in your best performing times and decrease in your worst.
Remember to track your Facebook ad performance to see if this adjustment has increased or decreased your Facebook ad performance.
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