7 Reasons Why Your Business Needs A Facebook Business Page Vs Personal Page

Recent stats show that 93% of businesses are active on Facebook. This makes Facebook business pages essential pieces of your social media tool kit.

If you are starting your small business and are wondering what the advantage of having a Facebook business page is....

Here are 7 reasons why you should start a Facebook business page for your business.

Create Separation Between Yourself And Your Business

Having a separation between your business and personal life seems like a good rule of thumb.

Your Facebook friends may not be interested in seeing continued posts about your business, while your potential customers may not be interested in seeing personal updates on your kid's life.

Having a separate place for your business content and personal photos will keep both parties engaged.

Highlight Your Business Page

By creating a business Facebook page you can also:

• Post relevant content for your current and potential customers to your business news feed, while keeping status updates on your personal timeline.

• Add a cover photo that highlights a CTA or important brand mission.

• Have a separate profile picture for your business.

A Business Page Has More Features For Your Business Than Your Personal Account

When you create a business page, you unlock features that are not available on a personal Facebook page.

Some of the features include:

- Insights or analytics on how your posts are performing

- Access to a wider range of Page plugins

- Hosting of paid online events

- The ability to create a shop section on your page

So, if you are looking to use Facebook as a marketing tool for your business, having a business page is a must.

Use A Call To Action To Link Out From Your Business Page

While you can link out from your personal profile, it's not as easy to do and certainly not as effective.

With a Facebook business page, you can add call-to-action buttons that encourage people to visit your website, sign up for your newsletter or even buy your products.

To do this open the menu on the right-hand side of the page with the three dots.

From here you can edit the action button.

Here are some of the actions you can have Facebook users take on your page.

The key is to use calls to action that are relevant to your business goals and that will encourage people to take the next step with you.

By Setting Up Your Facebook Business Page You Can Run Ads

After setting up a Facebook business page, you can run Facebook ads.

You can do this in two ways. The first is through the boosted post and the other is by using the Facebook ads manager.

Boost Posts

To use boosted posts click the blue promote button.

Then choose the boost existing content option.

On the right, you can choose the Facebook post that you would like to boost engagement.

Follow the steps and boost your post.

Facebook Ads Manager

The second way to run ads is through the Facebook ads manager.

The ads manager is a free tool, inside the Facebook business manager, that allows you to create, track, and optimize your Facebook ads, to a greater extent than simply boosting your post.

To do this though you need a Facebook business page, which will associate your Facebook ad with your business Facebook page.

Save Time, Offload Social Media Management To A Team Member

If you are using your personal Facebook account to promote your business you will have trouble offloading social media management.

This is because you would need to provide your personal login details for your Facebook profile to anyone who was trying to manage your social media accounts.

In addition when issues arise Facebook will contact you at your personal email address, this is not great if you are trying to reduce your workload.

To solve this within your business account with Facebook you can assign different roles to Facebook users.

Go to manage -> Page access.

From there you can add or remove different people from your Facebook page.

Be sure to read the description for each access level before granting it.

Facebook Business Pages Help With SEO

Search engine optimization is the process of optimizing your website to rank higher in search engine results pages.

And yes, having a Facebook business page can help with that.

When you create a Facebook business page and link it to your website, you are essentially telling search engines that you have a presence on Facebook.

This can help boost your website's SEO because it gives you another backlink from a high-authority website.

And the more backlinks you have from high-authority websites, the higher your website will rank.

Allow For Moderation Of Content

With all these people coming and commenting on your post for your business page instead of your personal Facebook profile, there are going to need to be rules and guidelines.

Luckily for you, there is a solution to this.

As we discussed with page roles, you can assign a page role to Facebook users so that they can moderate the content that is posted to your Facebook page.

Moderation Assist

The second option is to use Facebook's Moderation assistant.

You can get there by hitting manage in the top right corner.

Then select moderation Assist.

Moderation Assist allows you to control the comments on you page and easily change or edit any action that the virtual moderator takes.

The goal here is to reduce the time you spend moderating your community.

Here is a short list of some of the content you can moderate.

Feel free to block specific words, images, and more.

Create A Social Media Presence With A Business Page Vs A Personal Facebook Profile For Your Friends

It is important to set up Facebook pages for any business you start.

Keeping your personal details separate from your business content and allowing yourself to step out of maintaining your Facebook page is important.

As a bonus when you do this you also get access to all that Facebook has to offer businesses.

Ready to create your Facebook business page? You can do that here. If you already have access to an existing business page, be sure to make sure you are signed into your personal Facebook page as you can only create accounts from personal pages.

Need help setting that up right? You can read our guide on how to build a new Facebook business page.