Looking to create a Business Facebook page? Want to create an amazing page that will wow your existing customers and Facebook users.
Below I'll list out some Facebook business page tips and tricks for those of you who are just launching your social media presence.
Is It Worth Having A Facebook Business Page?
Yes!
Facebook is still the largest social media platform with over two billion monthly active users.
That's a huge potential customer base that you could be tapping into by having a Facebook business page.
Not only that, but the average person spends an average of 50 minutes per day on Facebook.
Another reason to create a Facebook business page is that it allows you to build trust and credibility with potential customers.
When people see that you have an active and well-maintained Facebook business page, it will show that you're a credible business that is invested in your online presence.
It's also a great way to show off your brand personality and connect with potential customers on a more personal level.
Lastly, having a Facebook business page makes it easier for people to find and contact you.
If someone is looking for your business online, one of the first things they're going to do is check out your social media presence. Having an active Facebook page covers a portion of your social media footprint.
If you don't have one when your potential customer searches you, they may move on to your competitor's page who does have a presence on Facebook.
9 Tips & Tricks To Boost Engagement and Make Live Easier For You
If you do not have a Facebook business page and are looking for a guide on how to set up your Facebook business page, you can jump to the bottom of the article where we discuss how to create a successful Facebook Business page.
Below are 10 Tips & Tricks that will help you create an effective Facebook business page.
First Pick A Memorable Page Username:
Your page username is what appears in your page's URL, so choose something that is easy to remember and relevant to your business.
If your business name is already taken, try adding an adjective or descriptor to it.
For example, if your business is called "The Coffee House," you could try "The Friendly Coffee House" or "The cozy Coffee House."
Make sure your username is also consistent with the username you use for other social media platforms like Twitter and Instagram.
This will make it easier for people to find you across all platforms.
Second Add A Catchy Cover Photo & Profile Picture:
Your Facebook cover photo is the large image at the top of your Facebook business page, so make sure it's something eye-catching and relevant to your business.
For sizing you want your image to be about: 820 pixels wide by 312 pixels tall
Your cover photo is a great place to show off your brand personality, so don't be afraid to get creative with it.
Think about what kind of cover photo will best represent your business and go from there.
You can also change your Facebook cover image periodically to keep things fresh and reflect any changes or new offerings in your business.
For you profile picture you can use your company logo. If you have a personal brand like a blog as I do. You could use a profile picture of yourself. If you do this make sure that your profile picture attire fits within industry expectations.
Third Fill Out Your About Section:
Your "About" section is where you'll provide an overview of your business, so make sure you fill it out completely and accurately.
Include important information like your business name, address, phone number, and website URL.
You can also use this space to share your business story or describe your company culture.
Make sure the language you use is clear and easy to understand, as this will be one of the first things potential customers will look at when they're considering doing business with you.
Fourth Include A Call-To-Action Button:
Your call-to-action button is a great way to encourage people to take a specific action on your page, like "book now," "sign up," or "learn more."
Make sure your button is relevant to your business and what you want people to do on your page. For me it's to schedule a call with me, so I can help you with your ads or provide strategic advice on your marketing.
If you're a eCommerce site, you might want people to "Shop Now." If you're a nonprofit, you might want people to "donate now."
You can change your button at any time, so don't be afraid to experiment with different options to see what works best for your business.
Fifth Create Engaging Posts, Use Video To Gain A Boost In Engagement:
Once you've set up your page, it's time to start posting!
When creating your content, think about what kind of information your target audience would find valuable or interesting.
You can post about industry news, company updates, tips or advice related to your business, behind-the-scenes looks at your business, or anything else you think would be of interest to your target audience.
With the rise of Tik Tok, Facebook has been putting more of an emphasis on video content in order to compete. Posting video content can be intimidating, your content does not need to be a high-quality production though, but it does need to tell a story and feel authentic.
Sixth Engage With Your Audience:
In addition to posting relevant content, it's important to also engage with your audience on your page.
Make sure you're responding to comments and messages in a timely manner.
Also like and comment on your own customers photos or videos to create further engagement.
Looking for a good example of this, go to Tik Tok and you'll see social media brand managers commenting on anything and everything related to their brand in order to been seen. You can do the same on Facebook.
This will help create a sense of community around your page and show potential customers that you're invested in your online presence.
Seventh Use Facebook Insights To Learn About Your Audience:
Once you've create your Facebook Business page you will receive access to Facebook page insights.
Facebook Page insights allows you to track your page's performance and see how people are interacting with your content.
You can use this information to adjust your blog post and ensure that you're creating the most effective content possible.
For example, you have Facebook posts centered around product A or topic A, but after looking at Facebook insights you find that product B or topic B drove all the visitors or sales.
Eighth Add Collaborators To Your Page
As a Facebook business page you can grant specific roles to your team or an agency. This means they will not have to use your login to manage your Facebook business page.
To do this go to settings on the left sidebar, bottom of the screenshot.
Select page roles on the left.
Here you can assign moderators, assign a new page role, and see existing page roles.
You can cycle through the drop down menu and select each role to see the description for the permission you are giving. Most advertisers will want admin access.
You can get away with not giving this, just keep in mind that this will require a little more back and forth to make sure they have everything these need to promote your page.
Ninth Scaling Your Influencer Program To The Moon:
While we are looking at page roles. If you scroll down further on the setting tab you will find a tab called crossposting.
If you have influencers that are on Facebook, Facebook business pages provide you with a way to share valuable content for them to post to their Facebook audience.
Example, you have a product launch or holiday approaching.
In order to increase brand awareness and amplify your reach you can schedule posts to your news feed that build excitement.
Your influencers can then amplify this by crossposting to their own facebook pages.
By following these tips, you'll be well on your way to creating a successful Facebook business page! Just remember to be patient and consistent, and you'll see results in no time.
If you are just getting started with you Facebook business page. The guide below should help you get started.
How do I create a successful Facebook business page?
Now that we've gone covered some of the reasons why you should create a Facebook business page, as well as some tips and tricks. Let's step back a second and walk through how to get your Facebook business page set up.
Create a Facebook Business Page Not Personal Account
The first step is to create a Facebook business page, not a personal account.
You might be tempted to just create a personal profile for your business, but that's not the best way to go about it. By creating another personal Facebook account you are actually violating Facebook's TOS which states that you can only have one personal profile. In addition with a personal account your potential customer would be required to send you a friend request, this could create a barrier for you customer that you don't want.
Finally, you will lose out on some of the promotional marketing features that come with having a Facebook business page.
Both the publishing tools and insights tab are valuable tools that you will want to have for your business
Step 1: Create Initial Description Of Page
To create your new business page go to facebook.com/pages/creation
Type in your page name.
Choose a Category: After you've chosen your page name, you'll be asked to choose a category for your page.
This is important because it helps people find your page when they're searching for something on Facebook.
For example, if you have a social media agency, you would want to choose the "social media agency" category.
Add your description and hit create page.
Step 2: Profile Image and Cover Photo
Once you hit create page, Facebook will ask you to add in your profile image and cover photo.
Do this and hit save.
Step 4: Connect Your WhatsApp Account (optional)
Facebook lets you connect to WhatsApp. I do not use WhatsApp to communicate with customers or friends so have chosen not to connect this. If you have a business phone number you can connect this to Facebook.
That's it your Facebook page has been created.
In order to make your Facebook page more attractive to your customers there are a few additional steps I would recommend you take to complete your page.
You can find these under the drop down menu, "Set your Page up for success" on the left sidebar.
Step 5: Provide Info & Preferences
Here you can add your website, location business hours, phone, messaging, and CTA for your site
Step 6: Utilize Facebook Business Tools
Before we announce our page to the world. We want to take a quick look at Facebook's business tools.
If you are booking meetings, you will want to connect your calendar to Facebook. I personally connected my Facebook profile with my google calendar.
If you are an eCom store setting up your store to see your products could be valuable.
These are the two I would look at. You can also dive into templates for your Facebook business page. This has for giveaways, sales, and more. You can also look at posting a job to your Facebook page.
Step 7: Introduce Your Page | Invite Friends To Follow Your New Facebook Page
Alright you are officially done. The last step is to invite Facebook friends to follow your Facebook business page and post engaging content.
What Makes A Great Facebook Business Page?
A great Facebook business page will have completed all of Facebook steps for "setting up your page for success". This will give you a firm footing to getting started.
From there you can use Facebook's Meta's business suite to schedule post and view page insights on audience engagement for your Facebook page.
Once you've completed the initial set up, it's about the follow through.
Create engaging content, crosspost with influencers, use page roles to scale so that you are no longer managing the day to day posting.
Hopefully, these tips and tricks help you get started and take your Facebook business page to the next level. If you have any further question on your Facebook business page or need to talk to someone about your Facebook strategy feel free to schedule a call with me.
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