In this two-part series, we delve deep into the world of personalized ChatGPT models. In this first post we will cover how to create a GPT for person use. In this case my Photo Booth business. In the next post we will cover how to create a GPT for your Facebook ads.
Keep in mind in order to use these new features you will need to be part of Chat GPT plus.
Understanding Custom GPTs
Concept of Custom GPTs Custom GPTs allow you to tailor AI capabilities to your specific needs. Imagine a creative writing assistant that not only understands your industry jargon but also aligns with your business's unique rhythm. This is the core of custom GPTs: personalized AI, designed by you, for you.
Benefits and Applications Custom GPTs can revolutionize how we approach tasks and challenges in the marketing domain. They offer unprecedented personalization, allowing for more nuanced and effective engagement with customers. For instance, a custom GPT can be programmed to understand the nuances of your brand voice, manage customer inquiries with tailored responses, or even track and analyze consumer trends specific to your market segment. The potential applications are vast and varied, stretching across customer service, content creation, data analysis, and beyond.
Custom GPTs in Marketing For marketers, custom GPTs open up a new realm of possibilities. They can be fine-tuned to generate compelling content that resonates with your target audience, automate and personalize customer interactions, or even assist in crafting data-driven marketing strategies. The beauty of these AI models lies in their flexibility; whether you're managing a social media campaign, analyzing market trends, or creating personalized email marketing campaigns, a custom GPT can be your ace in the hole.
The Photo Booth Assistant – A Case Study
To illustrate the power of custom GPTs, let’s build a "photo booth executive assistant." This GPT is designed to help me manage my photo booth business, handling tasks like marketing, strategic planning, and more. This case study will not only demonstrate the step-by-step process of creating a custom GPT but also highlight its practical applications in a real-world scenario.
Creating a Custom GPT – A Step-by-Step Guide
Create Your ChatGPT: From Concept to Reality
Planning Your GPT Before diving into the technicalities, it’s crucial to start with a clear vision. What do you want your custom GPT to do? For marketers, this might involve identifying specific tasks such as generating content, handling customer queries, or analyzing data trends. In our case study, the "photo booth executive assistant" is designed to manage appointments, interact with clients, and offer operational support. Defining the scope and objectives early on ensures that your GPT is aligned with your specific needs and goals.
Getting Started Once you have the GPT you want to create in mind. The initial step for creating your GPT involves accessing the ChatGPT platform and navigating to the explore button in the top left corner.
Now select the create a GPT button
Once started you'll be presented with two options to start building your model. This includes creating your own by telling Chat GPT what you want and having it input everything for you. For our purposes we will configure the GPT to fit our needs.
Note that if you decide to use the create tab the information you provide Chat GPT will be filled in on the configure tab which you can switch to at any time.
Customizing You GBT Now, the customization begins. For our photo booth assistant, this involves programming the GPT to understand the specifics of the photo booth industry. There are four pieces to setting up your GPT.
First, name your GPT.
Second, provide a short description for what your GPT does.
Third, and this one will take the most time, insert instructions for your GPT. This makes your GPT unique from the generic Chat GPT conversation.
For this GPT I inserted 12 different instruction and 12 different ways that I would want the GPT to respond to my requests.
If you don't know what to insert for instructions open a new tab, open Chat GPT, and ask Chat GPT to provide these to you. Refine until you are happy with the instructions being provided.
In the image above you can see two prompts I used to provide instructions to my GPT.
Fourth, is conversation starters. These conversation starters are great as leaping off points for your GPT. They could also be frequent questions that you may want to ask.
Keep in mind that as of November 2023 Chat GPT has data up till April 2023. To update your GPT with the latest data, you can edit your GPT and add new data to the GPT via the Knowledge feature, which allows you to upload files like a PDF into your GPT.
This means that if you have set conversation starters. The response you receive back could be different based on the newly uploaded files you provide or remove from the GPT.
Check all capabilities.
Actions are beyond this posts ability to cover. The short of it is you can connect to services like Zapier and automate some of your workflow via a GPT that you create.
To finish up, go to the upper right hand corner and hit save. You have three options: Only me, only people with a link, and public.
Once saved you can open your GPT in the upper left corner and start your conversation with some of the starters or come up with a conversation starter on your own.
Next week we will dive into how to build a GPT specifically for you Facebook ad campaign.
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