Facebook Ads Strategy: Customer Feedback Funnel

Looking for customer feedback on your product or service? Below is a Facebook Ads Strategy for a customer feedback funnel you can use to improve your product or service.

Feel free to screenshot this and use it yourself.

Facebook Ads Strategy: Customer Feedback

Email And SMS

An effective follow-up strategy post-purchase is using email and SMS to get customer feedback on their experience.

Starting with email +SMS can significantly boost the success of your customer feedback campaign by reducing the cost of your feedback campaign and providing incentives for purchasers to give their feedback.

In this section, we will discuss the key elements to consider when creating email and SMS follow-up sequences for your feedback funnel.

Wait 3-5 Days

In this funnel, we are starting with Email + SMS to capture all low-hanging fruit. After we have waited 3-5 days we can then begin targeting these purchasers with Facebook ads.

It is important to exclude everyone who clicks over to your landing page and fills out your customer feedback form or survey from the future Facebook ad.

By doing this we can lower the cost associated with getting the customer feedback we need.

State The Purpose And Importance Of The Feedback

In your follow-up messages, reiterate the purpose of the feedback campaign and emphasize the importance of the customer's input.

Explain how their feedback will contribute to improving your products, services, or overall customer experience. By highlighting the impact of their opinions, you can motivate customers to take the time to complete your feedback form or survey.

Include A Link To The Landing Page Or The Feedback Form

Make it as easy as possible for customers to provide feedback by including a direct link to your landing page or feedback form in your follow-up emails and SMS messages.

Just a friendly reminder that doing this removes friction in the process and ensures that customers can quickly and easily share their thoughts without having to search for the appropriate page or form.

Offer Additional Incentives For Providing Feedback

To incentivize participation, consider offering additional incentives in your follow-up messages, such as bonus discounts or exclusive content.

This can create a sense of urgency and persuade customers who may have been hesitant to provide feedback initially. Be sure to clearly explain the details of the incentive and any eligibility requirements or deadlines to avoid confusion.

Facebook Ad Creation

An effective Facebook ad can be pivotal to providing you with an extra boost of traffic for your customer feedback campaign.

In this section, we'll discuss the essential elements of creating an engaging ad that captures your target audience's attention and motivates them to participate in your feedback campaign.

Facebook Ad Frequency

When using retargeting for your Facebook ad campaign, you should be able to roughly estimate the cost associated with your Facebook ad campaign.

You can do this by looking at your average CPM cost per thousand impressions.

Then look at your total purchasers.

Finally, for this Facebook ad campaign, you are looking for a frequency of around 3-4.

If your CPM is $10 and your audience is 1000 purchasers you can expect to spend roughly $30-$40 to get your audience to see the Facebook ad 1 time on average.

Note: It's important to note that CPM or cost per thousand impressions does not mean that if you spend $10 every member will see the ad once.

A single Facebook user may see your ad multiple times which would count as multiple impressions.

Choose The Right Ad Format

Facebook offers various ad formats, including single image, carousel, video, and slideshow ads. Choose the format that best showcases your message and captures your audience's attention.

For instance, a video ad might be ideal for demonstrating the benefits of providing feedback or explaining how customer input has led to improvements in your products or services.

Craft A Compelling Headline And Ad Copy

Your ad's headline and copy should convey the purpose of your feedback campaign and highlight the benefits of participating.

Be sure to keep the ad's headline and copy in line with your branding and keep your copy concise, engaging, and focused on the value that customers will gain by sharing their feedback.

Emphasize any incentives you offer, such as discounts or exclusive content, to increase participation that you may have on your landing page, similar to what was discussed for Email + SMS.

Use Engaging Visuals

High-quality visuals are critical for capturing your audience's attention and enhancing the overall impact of your ad.

Choose images or videos that are relevant to your campaign's objective, visually appealing, and consistent with your brand identity.

Additionally, ensure your visuals comply with Facebook's ad guidelines to avoid disapproval or limited reach.

Developing A Landing Page

A well-designed landing page is essential for collecting customer feedback and ensuring a seamless user experience.

In this section, we will discuss the key elements to consider when developing a landing page that effectively captures feedback and encourages participation.

Offer A Simple And User-Friendly Form Or Survey

The feedback form or survey on your landing page should be easy to complete and visually appealing. Keep the number of questions to a minimum and use a mix of question types, such as multiple-choice, rating scales, and open-ended questions.

This will make the process more engaging and increase the likelihood of customers providing comprehensive feedback. Additionally, ensure your form is responsive and works well on both desktop and mobile devices to cater to all users.

Emphasize Any Incentives Or Rewards For Participation

If you're offering incentives or rewards for providing feedback, make sure to prominently feature them on your landing page. This can help boost participation and demonstrate your appreciation for customers' input.

Clearly explain the details of the incentive, such as the amount of a discount or the eligibility requirements for a prize draw. Consider using eye-catching visuals or graphics to draw attention to the rewards and create a sense of urgency.

Optimize For Conversions And User Experience

To maximize the effectiveness of your landing page, continuously monitor its performance and make improvements as needed. Use analytics tools to track metrics such as conversion rates, bounce rates, and time spent on the page.

Additionally, consider conducting A/B tests to compare different versions of your landing page and identify the most effective elements. By optimizing your landing page for conversions and user experience, you can increase the likelihood of customers providing valuable feedback.

Thank Customers For Their Input And Keep Them Updated

Once customers have provided feedback, send a follow-up email or SMS thanking them for their input and expressing your appreciation. This can help strengthen your relationship with customers and encourage future engagement.

Additionally, consider sharing updates on how their feedback has been implemented or has led to improvements in your products or services. This demonstrates that you value their opinions and take their suggestions seriously.

Communicate Improvements To Customers

After implementing changes based on customer feedback, communicate these improvements to your customers through email, SMS, or social media.

This not only shows them that you value their opinions, but also encourages them to continue providing feedback in the future. By highlighting the positive impact of their input, you can foster a sense of loyalty and trust with your customer base.

Analyze, Optimize, Implement, And Refine

To maximize the effectiveness of your customer feedback funnel, it's essential to continually analyze, optimize, and implement the insights gained from your campaign.

Monitor Performance Metrics

Track the performance of your Facebook ad campaign, landing page, and email/SMS sequences by monitoring key metrics such as click-through rates, conversion rates, and feedback completion rates.

Use analytics tools and Facebook Ads Manager to collect data and identify trends or areas that require improvement. Regularly reviewing these metrics can help you uncover insights and optimize your funnel for better results.

Repeating And Refining The Process

Finally, for long-term success, it's essential to view your customer feedback funnel as an ongoing process that constantly evolves based on new insights and shifting customer needs.

Regularly Evaluate Your Funnel's Performance

Consistently assess the performance of your feedback funnel by monitoring key metrics, such as engagement, conversion rates, and feedback completion rates.

Use this data to identify areas that need improvement and make necessary adjustments to your ad creatives, landing page design, or follow-up messaging. Regular evaluation will help you maintain an effective funnel that effectively collects valuable customer feedback.

Stay Responsive To Changing Customer Needs

Customer preferences and needs can change over time due to various factors, such as market trends, product updates, or shifting demographics.

Be prepared to adjust your feedback campaign in response to these changes to ensure that your messaging remains relevant and engaging.

This could involve updating your ad creatives or revising your feedback form or survey questions.

Experiment With New Strategies And Techniques

Continuously explore new strategies and techniques to enhance the effectiveness of your customer feedback funnel.

For example, try incorporating different ad formats, testing various incentives, or experimenting with new landing page designs. Regular experimentation can help you discover innovative ways to engage your audience and encourage feedback submission.

Collect And Analyze Feedback From Different Customer Segments

To gain a comprehensive understanding of your customer base, target different audience segments with your feedback campaigns.

This will help you uncover insights and preferences that may be unique to specific customer groups. Use these insights to tailor your products, services, or customer experience to meet the diverse needs of your customers.

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