This post is part of a series where we provide growth marketers with Facebook Ads Strategies to help them grow their businesses.
If you like the funnel copy the map and subscribe to receive more Facebook ads strategy maps delivered directly to your inbox.
Reddit, often referred to as 'the front page of the internet', is a treasure trove of communities and conversations. With the right approach, it can be an invaluable tool in your digital marketing arsenal.
Through this blog post, we'll provide insights into creating compelling posts, engaging with the Reddit community, and ultimately driving traffic to your website. We'll explore the intricacies of Reddit's culture, the importance of authenticity, and the art of crafting posts that resonate with Redditors.
Create The Content For Reddit
The first step in driving brand awareness on Reddit is the creation of the post.
Reddit, as a platform, is a network of communities where people dive into their interests, hobbies, and passions. This makes it a fertile ground for brands to connect with potential customers with similar interests, hobbies, or passions.
Research Popular Topics & Trends On Reddit Related To Your Brand
Before diving into writing your post look up topics and trends related to your brand. Reddit is a diverse platform with a wide range of topics being discussed. It's crucial to understand what's trending and how it relates to your brand. This will help you create content that resonates with the Reddit community and prevent you from wasting time.
Identify Relevant Subreddits
Reddit is made up of thousands of subreddits, each with its own community and rules. Identifying the right subreddits for your brand is crucial. These are the places where your target audience is most likely to be active.
Create Engaging, Valuable, Relevant Content
The content you post on Reddit should be engaging, valuable, and relevant to the subreddit you're posting in. Remember, Redditors value authenticity and meaningful contributions to the community.
Optimize Post Title & Content
The title of your post is the first thing Redditors see. Make it catchy and interesting to draw attention. The content should be optimized with relevant keywords to increase visibility. However, avoid overuse of keywords as they may come off as spammy.
Include A Compelling Call To Action (CTA)
Add a well-placed CTA that can encourage users to engage with your post, whether it's asking a question, sharing an opinion, or clicking on a link to your website.
Remember, Reddit is a community-driven platform. The more value you provide to the community, the more likely they are to engage with your brand.
Creation Of The Reddit Post & Engagement
Once your post is live on Reddit, the next step is to promote it and engage with the Reddit community. This is crucial in driving brand awareness and encouraging users to click through to your website.
Share Your Post On Relevant Subreddits
Sharing your post across multiple relevant subreddits can increase its visibility and reach. However, be sure to respect each subreddit's rules and community norms to avoid being flagged as spam.
Engage With Users In The Comments Section
Reddit is a platform built on community interaction. Engaging with users in the comments section of your post can build relationships and trust. Respond to comments, answer questions, and participate in discussions related to your post.
Monitor The Performance Of Your Post
Use SEO core AI to monitor the performance of your post. This includes tracking metrics like upvotes, comments, and shares. Use this data to make necessary adjustments to your post or future posts.
Remember, promotion and engagement are about more than just increasing visibility. It's about building a community around your brand and fostering meaningful interactions with Reddit users.
Drive Reddit Readers To Website
The ultimate goal of your Reddit marketing strategy is to drive users to your website. This is where users can learn more about your brand, engage with your content, and potentially become customers.
Encourage Users To Click On Your Website Link
Whether it's in your post or the comments section, encourage users to visit your website. This could be to read a blog post, learn more about a product, or sign up for a newsletter.
Monitor Website Traffic & User Behavior
Use analytics tools to monitor website traffic and user behavior. This can provide valuable insights into how users are interacting with your website and where there may be opportunities for improvement.
Follow Up With Users
Consider following up with users who visited your website through Reddit. This can be through Facebook retargeting ads.
Facebook Ads Strategy: Retargeting Based On UTMs
Ultimately, you are looking to convert the new visitors from Reddit to new customers. Facebook Retargeting ads for users who visit your site and did not purchase is an excellent way to increase the profitability of this campaign.
Add UTM's To Your CTA's On Reddit
Before launching your Reddit campaign, be sure to add UTM's to your CTA's. This will provide more accurate tracking of visitors from Reddit and allow you to measure the performance of this channel more accurately.
Retargeting Website Visitors Based On UTM Within The Facebook Business Manager
Using the UTMs you added, you can set up retargeting audiences within the Facebook business manager. This will allow you to target ads at users who visited your website from Reddit and prompt them to convert.
Read this post for help creating your custom audience.
For more Facebook funnel maps delivered directly to your inbox, join our newsletter.
Komentarji