The Facebook Business Manager is a powerful tool for managing all of your business’s Facebook accounts and assets in one place. With the mobile version of Business Manager, you get access to the Facebook ads manager.
The Facebook ads manager app allows you to review analytics data, create ads, and provide you with a high-level overview of your Facebook ad account.
The app is perfect for those on the go and is not meant to replace the Facebook Ads Manager on desktop.
What Is The Facebook Ads Manager App?
The Facebook ads manager is a free tool provided by Facebook within the Facebook Business Manager. The Facebook Ads Manager is used to create, track and optimize the Facebook ads that show up in the Facebook news feed.
The mobile version of the Facebook Ads Manager recently changed the name of its App to the Meta Ads Manager in the Apple app store.
In the Facebook Ads Manager app, you can create Facebook ads, create automation, set up notifications, ask questions about your ads, and change some general settings for the app.
If you need to manage multiple accounts and review analytics across your campaigns, you will need to use the desktop version of the Facebook Ads Manager.
The mobile app is best used for quick adjustments and checking in on campaign performance from a high level while you’re away from your desk.
What The Facebook Ads Manager App Cannot Do
Although the Facebook Ad Manager app is a great tool for managing your Facebook Ads campaigns, it is limited in some areas.
It cannot be used to manage the admin side of your Meta assets.
If you've used the Facebook Business Manager to manage multiple Facebook pages you might be used to its admin functions.
For example, if you have multiple Facebook pages, you may be used to managing who has access to your Facebook business page through your business manager account.
You cannot do this with the Meta ads manager.
The Meta app will link Facebook pages to your app and allow you to cycle through any Facebook business page you have full or partial access to so that you can create, manage, and optimize these ads.
You will not be able to manage who has access to your ads manager and can create these Facebook ads in the app.
This rule is the same for your business ad accounts, Instagram accounts, pixel management, the addition of new employees or agency partners, and other assets that are managed through the business manager.
Download The Meta Ad Manager App
To download the Meta Ads Manager app go to the app store.
Download the app and connect your business manager account.
How To Create Facebook Ads In the Meta Ad Manager
Using the Ads Manager app to create your Facebook ad campaigns is easy to do.
After downloading the app, you can log in with your Business Manager account and start creating campaigns right away.
1. First if you haven't done so download the Meta Ads Manager app.
2. Login with your Facebook Business Manager account, this will pull in all assets that you have access to in the business manager.
3. Create a new campaign, by clicking the + in the top right corner or the + Create button in the center of your screen.
4. Select from the multiple campaign objectives for your ad campaign. If you have multiple Facebook pages be sure to select the drop-down to connect the right Facebook page before choosing your campaign objective.
5. During ad creation review the ad creative to be used in your Facebook ad.
Review the vertical version of your ad.
6. If wish to change the template for your Facebook ads.
You can select the template button. From here you can change the... template... imagine.
And see the Ad preview.
7. If you don't like the call to action button you can change that on the next screen, along with any ad copy changes. You can also choose the Facebook pixel (AKA Meta Pixel) here.
8. Next you can set up your target audience. Similar to the Facebook Ads Manager on desktop you have access to all the audience targeting Facebook offers.
You can use your lookalike audience and custom audience that have already been created from the Facebook Ads Manager on your desktop.
If you wish to edit an existing audience you can do that.
Unlike with desktop the Meta Ads Manager, the mobile app does not have the full range of functionality to create custom audiences like on the desktop.
You do not have access to certain pixel and owned data so creating certain custom audiences as well as lookalikes is not possible.
9. Next you will be prompted to set up your ad budget for your ad campaign.
10. The final step is to review your Facebook ad and approve it. At this time if you have not inserted your billing information. This will be requested by Facebook before launching.
Tip To Create Ads Meta Ads
If you are planning to use the Meta ads manager app to track your Facebook ads. Here are a few tips to keep in mind before getting started.
1. Be sure to have all your Facebook assets connected. You won't be able to connect these within the Facebook ads manager app.
2. If you are using this to stay notified of changes to your ad account. Use the Facebook ads manager app notifications to help you stay up to date with the latest changes in your ad account.
For example, you’ll be able to see notifications from Page posts that have been liked or commented on.
3. If you know you will be traveling create your custom audiences ahead of time. This way if there is a need to create or change audiences for any of your Facebook ads you can do this on the fly. Remember you cannot create certain custom audiences in the Meta Ads manager app.
4. Similar to the creation of audiences ahead of time uploading any ad creative ahead of time is recommended. You can upload from your phone in a pinch, but it's better to have these ready to go so that you don't have to flip back and forth between your google drive, photos, and Facebook Ads Manager app.
Manage Your Facebook Ads On The Go With The Facebook Ads Manager
As a society being on the go and working remotely are on the rise, and mobile apps can allow us to stay attuned to what is happening with work regardless of our location.
The Meta Ads Manager app allows us to do this on our mobile devices.
Although it does give us access to the Facebook Ads Manager it is not meant to be a 1-1 replacement for the Facebook Ads Manager on desktop.
If you need help creating your Facebook Ads feel free to reach out and book a call.
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