How Hydro Flask Used Facebook Video Ads To Grow Their Business

Hydro Flask launched in 2009 and quickly gained a reputation for making high-quality stainless steel water bottles that keep drinks cold or hot all day long.

One of the strategies that Hydro Flask used to grow its business was Facebook video content that showcased these unique product features.

By creating short, engaging videos that highlighted the features of their water bottles, such as their durability and insulation capabilities, Hydro Flask was able to showcase its products in action and reach new customers.

In this blog post, we'll take a closer look at Hydro Flask's video ad strategy and how they effectively used this medium to grow their business. We'll also provide tips and best practices for creating effective video ads on Facebook, so you can use this strategy to reach new customers and showcase your products.

Hydro Flask's Facebook Ad Strategy

Hydro Flask used a variety of video ads on Facebook to showcase its products and reach new customers. Their videos were short, typically around 15-30 seconds, and focused on highlighting the unique features and benefits of their water bottles.

Here are some of the key elements of Hydro Flask's video ad strategy:

Showcasing Durability: Hydro Flask's water bottles are known for their durability and ability to withstand tough outdoor conditions. In their video ads, they emphasized this feature by showing their bottles being dropped, banged around, and exposed to the elements. By showing the bottles holding up to these challenges, Hydro Flask was able to demonstrate its durability to potential customers.

Highlighting Insulation Capabilities: Another key feature of Hydro Flask's water bottles is their ability to keep drinks cold (or hot) for hours. In their video ads, they showed their bottles being filled with ice or hot liquids and then being taken on outdoor adventures. By showing the bottles keeping drinks at the perfect temperature, Hydro Flask was able to showcase its insulation capabilities to potential customers.

Featuring Outdoor Settings: Hydro Flask's water bottles are popular among outdoor enthusiasts, so their video ads often featured outdoor settings, such as hiking trails, camping sites, and scenic vistas. By showing its products in these settings, Hydro Flask was able to appeal to its target audience and showcase how its bottles can enhance outdoor adventures.

Highlighting Product Design: Finally, Hydro Flask's video ads often showcased the stylish design of their water bottles. They used close-up shots and slow-motion footage to highlight the details of their products, such as the colorful powder coating and the unique shape of their caps. By emphasizing the aesthetic appeal of its products, Hydro Flask was able to differentiate itself from competitors and appeal to customers who value both form and function.

How You Can Use Facebook Video Ads To Benefit Your Business

Facebook video ads on Facebook can provide several benefits for brands, including higher engagement rates, increased brand awareness, and improved ROI.

Here are some of the key benefits of using video ads on Facebook:

1. Higher engagement rates: Video content tends to be more engaging than other types of content, such as text or images. According to Facebook, video ads can increase engagement rates by up to 25%. This higher engagement can lead to more clicks, likes, shares, and comments on your ads, which can help to increase brand awareness and drive sales.

2. Increased brand awareness: Because Facebook prioritizes video content in its algorithm, video ads are more likely to be seen by people than other types of ads. This can help to increase brand awareness and reach new audiences who may not have heard of your brand before. A study by Facebook found that video ads can increase brand awareness by up to 67%.

3. Improved ROI: While video ads can require a larger investment than other types of ads, they can also provide a higher ROI. A study by HubSpot found that video ads can result in a 20% increase in website traffic and a 40% increase in conversions. Additionally, because video ads tend to be more engaging and memorable, they can lead to increased customer loyalty and repeat business.

4. Better targeting options: Facebook's targeting options allow you to reach specific audiences based on factors such as demographics, interests, and behaviors. This means that you can ensure your video ads are seen by people who are most likely to be interested in your products or services. By using targeting options, you can improve the effectiveness of your video ads and ensure that you are reaching the right people.

Follow A Testing Framework To Measure Your Success

Finally, when creating your Facebook video ads be sure to follow a testing framework to measure your success.

Here are 2 ways that you can measure your success with Facebook Video ads:

First, track the Blue Ocean Media KPIs for success.

These are Visitors X AOV X CR = Revenue. Track how each of these variables is affected by your new Facebook video ads.

For more on the 3 KPIs for all small businesses, you can read my blog post on these metrics.

Second, Create a spreadsheet and track how different marketing hooks, frames, and messengers are affected by your 3 KPIs.

You can steal my 4-step video ad testing spreadsheet from this blog post.

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