Adding a call to action button to your Facebook page is a great way to increase the traffic to your website.
Call-to-action buttons can help Facebook business owners move page visitors along the sales funnel and take actions in line with their marketing objectives.
In this blog post, I will detail how to create a business page if you haven't done so already and outline seven steps that you can take to add a call to action button to your Facebook page.
Let's get started!
Create Your Facebook Business Page
If you have not created your Facebook business page you can do that here: https://facebook.com/pages/create
Make sure you are logged into your personal account as you cannot create a new Facebook business page from your personal account.
Next, provide a page name, select a category from the drop-down menu, and add a short description.
Once you "Create Page" you will see additional options to add your page's cover photo and profile photo.
Once you've added those hit, "save" in the bottom left to begin editing your page and add your CTA button.
For more information on the rest of your setup, you can read our guide on setting up a new Business page.
Where To Add Button To Facebook Page
You can find the call-to-action button on the right-hand side of your Facebook page right below your Facebook cover photo.
7 Steps Process To Add Call To Action Button To Facebook Page
If you are looking to add a CTA button or edit an existing call to action button here are the steps to do so.
1. Check to be sure that you are logged in as your Facebook page, not as your personal account.
2. In the top right corner of your page, click on the three dots, not the edit button to get started.
3. In the drop-down select the "edit action button".
4. On the "Action Button" pop-up, select the type of button that you would like to add to your page. For this example, we will choose the "View Shop" button.
5. Enter the location where you would like page visitors to see your products.
6. Add website link and save.
7. Finally, click on the "Save" button to save your changes. To view your new CTA button you will need to switch to your personal account and view your page.
What Call To Action Button Should You Choose
There are many call-to-action buttons you can choose from.
The call to action button you decide to use will depend on your marketing objectives and goals.
Facebook Ads
If you are looking to run Facebook ads, then any CTA button that drives visitors to your site could work. This is because Facebook will use its tracking code provided to all Facebook advertisers to track and create custom audiences of your engaged Facebook page users.
This means if someone clicks your CTA and lands on any page with your tracking code you can use this audience for retargeting purposes or to create a lookalike audience.
Watch Video
Have a video that you want your Facebook page visitors to watch?
You can use the "Watch Now" CTA button to drive visitors to your page to watch that video.
Contact You
Need a message button that incentivizes people to contact you. Then the "Send Message" CTA button is for you.
You could also use the, "Send Email" or "Contact Us" Call-to-action buttons to get messages.
Additional CTA Buttons
If the above options don't work for you there are many other call-to-action buttons you can decide to use like, play game, to get people to play your game, or reserve, to provide instructions on how to request a reservation, and more.
Tracking Your Facebook Page
Now that you have chosen your CTA button for your page, the next step is to track the effectiveness of your Facebook page and CTA button.
After all, if your CTA button does not drive people to take action it is not helpful to your objectives and should be changed.
Facebook Analytics
To track the effectiveness of your Facebook page and CTA button, you can use Facebook analytics. Facebook analytics is a free tool that provides insights into how people are interacting with your Facebook page.
It includes data such as how many people have seen your post, how many people have clicked on your CTA button, and how much traffic your CTA button is driving to your website. This data can help you to measure the effectiveness of your CTA button and make changes if needed.
You can find this info by clicking the "Manage" button in the top right corner and looking at Facebook insights to the left of your screen.
Tracking Your Call-To-Action Button
A lot of the CTA buttons you add to your Facebook page will ask you to provide a link to your site or external booking site.
If you have your Google Analytics tracking code on that page you can use UTM's to enhance your ability to track how people come to your site.
For example, if you have an organic post that drives people to your blog. Then a CTA button that can send people to your blog, adding UTM's can tell you if your post or CTA button is driving those visitors to your website.
If you have never created a UTM link before you can use Google's own UTM builder to get started.
Create The Perfect Call To Action Button For Your Business
That's it! Now you know how to add a call to action button to your Facebook page. CTA buttons are an excellent way to get your page visitor to take the next step in your funnel.
Looking for help creating your Facebook page, read our guide, or for help creating Facebook ads based on your Facebook page traffic? Book a call with me.
Comments