If you run a multi-location business adding your stores to the business manager can make managing your retail locations on Facebook easier.
The business manager allows you to manage multiple location pages all in one place and group them into "Store Sets" for better organization and management.
Advantages Of Setting Up Business Locations In The Business Manager
If you have created separate Facebook pages for your multiple locations adding these locations to the business manager can be a great way to manage your stores.
Having your multiple locations in the business manager allows you to advertise from the local page and not just the main page.
Allows you to offer location-specific content from each Facebook page. Great if each location has local events you would like to highlight.
Having a separate Facebook page for each location also allows you to have customers leave Facebook reviews for each business location individually, instead of just on the main Facebook page.
By adding your retail locations to your business manager. Facebook allows you to provide more pertinent information about each store location, such as store opening hours, addresses, and more.
It also allows you to input a unique phone number for each certain area or region that’s associated with the page so customers can easily find your business when they search for it.
How To Add Multiple Locations To Your Business Manager
Adding multiple locations to your business manager is relatively simple.
Here are the steps you should follow:
1. Log in to your business manager account and go to the locations tab located under “Shop Locations” in the left-hand navigation bar.
2. Click on “Add Stores” from the dropdown menu.
If you do not have existing pages set up. You will need to set up your Facebook business pages for your locations yet, you will need to do that first.
3. Enter the store name, full address, phone, store status, and pickup options.
4. You will have four options to add your stores: Add manually, add via a spreadsheet, via API, or you can connect an existing page to your main Facebook page.
5. I choose to add manually and hit “Next” to move on to the next step in adding multiple locations
6. Once you are done adding all the necessary information for each store, click “Save” to add the new location.
7. The newly added locations should appear in the “Stores” tab of your business manager account.
Create Store Sets
Once you've added all your locations to the business manager you can create store sets.
How you create these is up to you. These store sets can be based on country, region, type, etc.
Tip And Tricks For Setting Up Facebook Locations
By adding multiple locations to your business manager, you can better manage the different stores and ensure that each page is updated with the latest information and posts. This makes it easier for customers to find and contact the correct store for their needs.
It’s important to note that all locations added to your Facebook business manager must be verified in order to be published. Verification requires that you have a valid physical address and phone number associated with the store. Once your locations are successfully verified, they will appear in the “Shop Locations” section of your business manager account.
By adding multiple locations to your business manager, you can provide customers with more detailed information about each store and better manage the different stores. This makes it easier for customers to find and contact the correct store for their needs.
Add Multiple Business Locations For Greater Insight Into Your Store Pages.
Adding your stores to the business manager provides you with greater insight into how your Facebook pages are performing. It also allows you to advertise specific campaigns that may not apply to all retail locations.
Having added store locations to your Facebook business manager you can now run location-based ads.
To track store visits and the performance of store purchases you will need to set up the offline conversions pixel.
If you have not set up offline conversions you can read this post on how to set up your offline conversions.
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