Your Facebook Business Manager acts as the hub for all products Meta related. This includes your Facebook account, Instagram account, WhatsApp, and more.
Granting people access to your business manager is an excellent way to delegate the running of your Facebook ad account.
What Is The Facebook Business Manager?
Facebook Business Manager also now called the Meta business manager acts as a centralized hub that helps marketers manage their presence on all Meta-related platforms.
The Business manager provides access to all the tools you need to create and manage campaigns, view insights, track ad performance, and more.
Once granted access to your business manager your employees or contractors can group and organize all of your business assets in one place.
For example, you can create any ad accounts you need, and connect your Instagram account, Facebook page, and more.
Additionally, it also provides access to other Facebook products such as Ads Manager, Facebook pixel (Meta Pixel), and business settings.
If you are still using your personal Facebook account to do this stop. Use the Business manager and never share your personal Facebook account details with your employees again.
How To Create A Facebook Business Manager Account?
Creating a Facebook Business Manager is easy and takes just a few minutes.
Go to business.facebook.com and click “Create Account”
Follow the steps to add your business name, email address, and password.
Add in the Facebook Pages and Instagram accounts you want to manage in Business Manager
Agree to the terms and conditions and create your account.
If you are creating a new business manager account you will need to connect your Facebook business page, create your ad account, and add people to the business account.
For more details on creating your Facebook Business Manager, you can read our posts on getting started with the Facebook Business manager... Meta Business manager.
Adding Users To Facebook Business Manager In 6 Steps
To add users to your business manager account you will need to be an admin for your account.
If you are the one who created the account you should already have a business admins account.
If not you can request admin access from the owner, send them this post, and direct them to the below to get admin access.
1. The first step is to log into your Facebook Business Manager.
2. Make sure you have the “Users” drop-down opened to add people and assign business account access for your employees.
3. Now, you will have an option to “Invite People”. Click on the blue "Add" button to add new users.
4. Here you will be asked for the user’s work email address and business role.
Notice below, that you can enter multiple addresses at the same time. If you would like to give these people different permissions and access you will need to add them separately.
You have two options. Employee access or admin access.
Employee access has several different "access permissions", see below.
Select the "Show Advanced Options" drop-down to see and assign these additional roles.
5. Hit "Next" at the bottom right of the pop-up.
On the next screen, you can assign different asset types to the person or people you are adding.
For example, if you would like you new person to manage your Facebook page you can choose the page roles you would like them to have like managing content, community activity, messages, or/and ads.
6. After the user accepts the invitation, they will be added to your Facebook Business Manager.
What Do The Levels Of Facebook Access Do?
As you saw above there are a few different layers of access you can give new employees.
Admin - An admin has access to all of the features available in the Business Manager including creating ads, approving ads, setting up payment methods, granting access to other accounts, and more.
Those who have admin access can delete your business account or remove you from the business manager, so be careful to who you give this level of access
Advertiser - If you are looking to add someone who can run your Facebook ads internally. Simply giving employee access can work. As long as you grant this person access to any ad accounts, Facebook pages, pixels, or Instagram accounts they will need to do their job.
Finance analyst - The Financial analyst will have access to the Financial Center, Cost Breakdown, Payment Method, and Transaction History of a specific ad account.
Finance Editor - Have access to all the features of a Finance Analyst, plus they edit the payment method being used.
Developer - Have access to the API, App, and Webhooks, they can view Ads Manager performance data for all active campaigns under the selected ad account.
You will want to make sure that users only have access to what they need, and nothing more.
Partners - If you are hiring a contractor to work on your Facebook Ads campaigns they should not be given Admin access. In fact, you may want these people to be added as a partner instead of a person in your ad account.
How To Manage Roles And Permissions For Users In Your Facebook Business Manager?
Once you have added users to your Facebook Business Manager, you can manage their roles and permissions.
To do this go back to your business settings. Open the same drop-down that allowed you to add people to your business manager.
Instead of adding people, you should see a list of added people in your business manager. By selecting the person of interest you can see what permissions have been given or not given and edit these if needed.
Doing this will ensure that only users with the right access level can perform specific tasks.
FAQs About Adding Users To The Business Manager
Q1: How long does it take to add a user to the business manager?
A: It usually takes around 5-10 minutes for the user to be added and receive access after they accept their invitation.
Q2: Can I revoke access from users anytime?
A: Yes, you can remove users at any time from the Business Manager by selecting their role profile and clicking “Remove”. Remember that Admins could remove you so be careful.
Q3: Are there any other permission levels I can set?
A: Yes, you can customize permission levels based on your specific needs. For example, if you want to give one of your employee's access to certain pages but not others, you can do so by either only granting access to one page during their initial setup or by only editing that person's permissions, as discussed above.
Q4: How do I know if a user has accepted their invitation to the business manager?
A: You will receive an email notification when the user accepts their invitation. Alternatively, you can also check the “Users” drop-down in your Business Manager to verify.
Add New Users To Your Hearts Content
You now have everything you need to successfully add users to your Facebook Business Manager account. By following these steps, you can easily keep track of who has access to your company.
If you are looking for a partner to help manage your Facebook ads. Feel free to book a call.
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