Looking to lower your CPMs and create more engagement on your Facebook ads?
One strategy that's been gaining popularity in recent months is stirring up controversy in your comment section to increase engagement on your ads.
In this blog post, we'll explore:
How stirring up a bit of controversy can help lower your Facebook CPMs
Provide tips on how to do it effectively.
For those willing to go the extra mile, how you can argue with yourself.
What is a CPM?
For those who don't know CPM stands for cost per thousand impressions and is a measure of how much it costs to show your ad to 1,000 people on Facebook.
Your CPMs can vary widely depending on your target audience, bidding strategy, and ad placement.
Lowering your CPMs is important as it can help you reach more people with your budget and improve the overall ROI of your Facebook ad campaign.
Why Controversy?
A controversy is a powerful tool for increasing engagement on your Facebook ads. When people see something that challenges their beliefs or makes them feel strongly about a topic, they're more likely to engage with the ad by commenting, sharing, or reacting.
This increased engagement signals to Facebook's algorithm that your ad is relevant and valuable to your audience, which can lead to lower CPMs and better ad performance.
Stir Up Controversy
Stirring up controversy on Facebook isn't as simple as just posting something provocative and hoping for the best.
Here are some tips on how to do it effectively:
Choose a Relevant Topic: Controversy for the sake of controversy won't help your ad performance if it's not relevant to your audience. Choose a topic that's related to your product or service and that your audience is likely to have strong opinions about.
Be Authentic: Authenticity is key when it comes to creating controversy. Don't just regurgitate talking points or try to be deliberately provocative. Instead, share your perspective on the topic and why it matters to you.
Encourage Discussion: Encourage discussion by asking open-ended questions or inviting people to share their own opinions in the comments. This can help keep the conversation going and increase engagement on your ad.
Monitor the Conversation: Once you've created a controversial ad, be prepared to monitor the conversation and respond to comments as needed. This can help keep the discussion civil and prevent any negative feedback from spiraling out of control.
Arguing With Yourself
You can stir up controversy by publishing your Facebook ad and having other profiles you control comment on the ad.
These comments can be specifically designed to provoke your target audience.
As you see more comments come in as others jump into the conversation, you can make additional comments to keep the argument going.
This strategy gives you more control over how the conversation plays out and can help increase engagement on your ads.
Is This Idea Sketchy?
While stirring up controversy in this way can be an effective way to increase engagement on your Facebook ads and lower CPMs, it's important to be aware of some of the potential negatives of commenting on your Facebook ads.
For one, it can be difficult to strike the right balance between provocative and offensive, which can lead to negative feedback or even backlash.
Additionally, some audiences may not respond well to controversial content, leading to decreased engagement and ad performance.
To counter these potential negatives, it's important to approach controversy with care and thoughtfulness.
Consider running focus groups or testing your ads with a smaller audience before launching a full-scale campaign.
Additionally, monitor the conversation closely and be prepared to respond to negative feedback in a timely and respectful manner.
For more Facebook ad strategies and funnel maps that you can steal, join our newsletter.
Comments