Looking to run Facebook ads, but want to target a specific country, a certain state, or a specific city? You can do that with Facebook’s location targeting feature.
Using location targeting Facebook determines which specific users fall within the different locations you set up and shows ads to those Facebook users.
This can allow you to run some very specific ad campaigns and only show these Facebook ads to the most relevant audiences.
What is Facebook Location-Based Advertising?
Facebook location targeting is a form of advertising that allows you to target people based on their geographic locations.
You can target people in any country, region, state, city, or even zip code.
This type of advertising has become increasingly popular as businesses look for cheaper and more efficient ways to reach their ideal customers.
For the brick-and-mortar business retail store you can use this to target only the people in the physical location of your store.
For the online retailer, that is looking to use Facebook location targeting, they can use Facebook geo-targeting to niche down into a designated market area like country, state, or city.
How to Set Up Facebook Ads Location Targeting?
To set up your Facebook ad to target people in an exact location.
You will need to go to your business manager and edit your ad set.
Your ad set is where you set up all your Facebook targeting and other demographics.
To do this...
1. Log into your Ads Manager account on Facebook.
2. Navigate to the “Ad Set” tab in the left-hand menu.
3. To define your targeted location scroll down to the locations section.
4. From here, you can edit your location targeting.
5. If you have specific countries, regions, cities, or zips you would like to target you can search those locations.
6. While here you can also decide on one of the 4 location segments to target.
Do you want to target people who are living or who have been recently in this location? This location segment is broad and a great place to start if you are new to Facebook geo-targeting on your ads.
People living in this location? Have a local coffee shop or physical store in a city. Target a specific business address and create a one-mile radius around your address to reach more customers.
A location people recently visited? This option works great for any time-sensitive sales. Have a retail location people recently visited? Use a Facebook ad to target nearby customers with a promotion.
Finally, you can choose to target a location people traveling to have been to. Maybe you have an offer that you would like to show people in a certain radius. Using radius targeting we can show a Facebook ad to anyone who was recently in a location. This could be used to target a certain location like a hotel where people stayed and ask for a review or offer a discount on their next stay.
7. If you want to set a radius for who sees your Facebook ads, enter a location, like my hometown of Santa Barbara, you can then set a radius around your city.
8. That's it you have the basics of location targeting down. Set up the rest of your ad set as normal and publish your Facebook ad.
Additional Tips For Setting Up Location Targeting
You now know how to set up location targeting to show up in front of potential customers in your area.
Here are a few more tips and tricks you can use to enhance your location targeting.
Exclude Locations From Facebook Location Targeting
Looking to exclude certain locations from your Facebook ads? Toggle the include button to exclude and start excluding people in that area.
If you have already added locations and want to exclude some and include others. You can exclude these locations by using the drop-down on the right.
Add Locations In Bulk: Target A Specific Address To Reach A Person, Facebook Friend, Or Business
Let's say you want to target a specific person with a Facebook ad or target anyone who was recently been to a specific business address.
You can do this by creating a list of addresses that only has one address.
Of course, you can also use this method to target ads to a group of customers who live nearby the address you are choosing.
Select browse or add locations in bulk.
Choose addresses from the drop-down.
Add your location(s). In my case, I'm targeting Facebook's headquarters.
You could upload the addresses of your high-value customers if you have their specific addresses.
Or another business if they have your target audience.
Select the blue match locations button.
Add the 1 location or the list you pasted in.
Give your audience a name, save it, and it will appear as a future saved location and can be used in your current location targeting.
Use The Location Pin To Get An Approximate Target Area
Don't know the exact location you would like to target drop a pin by clicking the drop pin button in the bottom right corner of your map.
Once I drop the pin. Facebook gives me GPS coordinates for that location.
I can then expand the radius from 16km above to wider if needed and ensure I have the area targeted that I need.
4 Benefits Of Using Facebook Location Targeting
Here are four benefits of targeting people by location.
•Understand your audience - By targeting people in specific locations, you can build a deeper connection with them and create more personalized ads that can increase LTV.
• Reach a larger audience more effectively – With Facebook's vast reach, you can target customers in any country, region, state, city, or even zip code with more precision than ever before.
• Reduce advertising costs – Location targeting helps you to reduce your advertising costs by ensuring that your ads are only being seen by the people who are most likely to be interested in what you’re selling.
• Test different audiences – You can also use location targeting to experiment with different audiences and see which ones are most effective for your business.
Why Use Facebook Location Targeting?
Location targeting is a great way to reach relevant people with your Facebook ads and build relationships with customers.
It helps you to save money by ensuring that your ads are only being seen by the people who are most likely to be interested in what you’re selling, and it allows you to experiment with offers to a very specific demographic.
With the right location targeting settings, you can increase engagement, conversions, and sales with your Facebook ads.
For help setting up your location targeting feel free to book a call with me.
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