Facebook advertising has developed into a crucial tool for companies trying to connect with their target market and increase sales as well as drive new traffic to their website.
Over the past few years, Facebook has been one of the most effective advertising platforms available, offering targeting access to a huge and diverse audience of close to 3 billion monthly active users.
In this post, you'll first learn how to create a Facebook Ad account. This involves setting up a business page, connecting it to the ad account.
Additionally, you'll discover how to design an advertisement, choose an ad type, and include a call-to-action.
Once your ad is live, you'll need to maintain and optimize it to make sure the correct people are seeing it and that it's getting the results you want. To get the most out of your advertising campaign, we'll show you how to create a budget, track results, and modify targeting.
Additionally, I have written more depth articles on each of these topics, so if you wish to pursue more in-depth reading on each topic I'll provide links to do so.
Setting Up Your Facebook Ad Account In 2023
The first step in designing and managing your Facebook advertising campaign is to set up a Facebook Ad account.
Facebook Business Page
Creating a Facebook business page and connecting it to the ad account, choosing the appropriate ad objective, and choosing your target market are all steps in the process of setting up a Facebook Ad account.
Making a company page is the first step in setting up your Facebook Ad account. Having a Facebook business page allows connecting your Facebook ads to your Business Manager.
In addition, you can contribute material, post information about your company, and engage with your audience from your Facebook business page.
To learn how to create a Facebook business page as well as why having a Facebook business page is a must for any business, read this post.
You must connect your Facebook business page to your Facebook Business Manager once it has been created.
Facebook Business Manager
The Facebook business manager acts as hub for activities Meta related.
From the Facebook business manager, you can add agencies and employees to your ad account, create your ad account, set up Meta pixel tracking, and more.
If you haven't created a Facebook business manager you can learn more about how to do that in this post.
Within the Facebook business manager, you will have access to the Facebook Ads Manager. From here you will be able to make and run Facebook ads for your company.
You can locate your Facebook ads manager in the upper left-hand corner of your business manager.
You're now prepared to build your first Facebook ad once you've decided on your ad objective and target market. We'll lead you through the steps of making an effective advertisement in the part that follows, including choosing the format, designing the advertisement, and integrating a call-to-action.
Brief Overview Of Creating A Facebook Ad
The effectiveness of your advertising campaign depends on the quality of your Facebook advertisement. In this section, I will walk you through choosing an ad format, designing the ad, and inserting a call-to-action as we create a Facebook ad in this part.
Your Facebook ad can be broken down into three parts.
Campaign objective - Here you determine your ad objective. Are you going for sales, traffic, awareness, etc.
To learn more about campaign objectives you can read this post on campaign objectives.
Targeting - This is where you determine who your ad will be seen by. Do you want to show it to men/women, what is the age range, or do you have a list you want to upload? You can also determine where your ad should be placed.
To learn more about ad placements you can go to the linked post to learn more.
To learn more about ad targeting options you can go to the linked post to learn more.
Ad Creative - The last step before launching your Facebook ad is to ad the ad creative itself. This can include video content, images, slideshow, carousels, and more. You will also need to add copy and a call to action.
If all this seems like a lot you can read our guide on creating your first Facebook ad.
Create Your Facebook Ad
Selecting the ad format is the first step in generating a Facebook advertisement. There are many different ad styles available on Facebook, such as picture ads, video ads, carousel ads, slideshow ads, and more.
Make sure to select the ad type that best suits your company's objectives and target market because each one has its distinctive characteristics and advantages.
For instance, a carousel ad can be the best choice if you want to highlight several products to new customers, while a single image is excellent at highlighting a specific product, maybe one that a potential customer has looked at, for example.
You'll need to design the advertisement once you've decided on the format. The ad copy and visuals must be created as part of this. The content that appears in your advertisement is called the ad copy, and it should be succinct, direct, and to the point. Make sure your ad copy contains a call-to-action, such as "Learn More" or "Shop Now." The pictures or videos you select for your advertisement should be eye-catching and pertinent to it.
After designing your advertisement, you must include a call-to-action.
A call-to-action button encourages the visitor to visit your website or make a purchase by appearing in your advertisement. There are many call-to-action alternatives available on Facebook, including "Learn More," "Shop Now," "Sign Up," and others.
Make sure the call-to-action you select is consistent with the advertising purpose and your company's goals.
Finally, you must decide on a budget for your advertisement. This is the sum of money you are prepared to invest in your advertising campaign. Facebook provides numerous budget options, such as lifetime budget, daily budget, and more. Make sure your budget is in line with your company's objectives and advertising purpose.
Managing And Tracking Your Facebook Ads
Your Facebook Ad campaign must be managed and optimized to be successful. We'll walk you through setting a budget, keeping track of performance, and modifying targeting as we manage and optimize your ad campaign in this part.
Budget
Setting a budget is the first step in organizing your advertising strategy. This is the sum of money you are prepared to invest in your advertising campaign. When starting a new Facebook ad campaign you should have an idea of how your site will convert organically.
If you do then starting with a budget of 500-1k a month will work.
If you do not have traffic yet then be prepared to spend at least 3-5k to find your message. This is the recommended starting budget for any new paid marketing channel.
Tracking Performance
You can utilize a number of metrics provided by Facebook, such as reach, impressions, clicks, and conversions, to monitor the effectiveness of your Facebook ads.
These metrics are all good, but can sometimes leave you in the weeds. I recommend using the following formula to track your success at a high level.
Visitors X Average Order Value X Conversion Rate = Revenue
Your Facebook ads should be looking to increase one of the left 3 metrics. If you are new then this should be visitors.
If you have set up Google Analytics then you can look in there to see the conversion rate and order value from your traffic.
If you need help with this part, feel free to book a free call with me and I'll take a look at your current performance.
If you would like to learn more about this formula you can read my post on this.
Modify Your Targeting
Optimizing your advertising strategy also involves trying various creative and copywriting approaches. A/B testing enables you to compare the performance of various iterations of your advertisement with various target markets.
You may improve your Facebook advertising campaigns by changing where your ads are displayed. Your ad can be displayed on Facebook, Instagram, Messenger and Audience Network. Make sure to modify the location of your advertisement based on how it performs.
As you get started discovering how to communicate with your target audience as well as where they are located well be keys to your success not just with Facebook advertising but with any new paid channel.
Get Started Today With Facebook Ads And Reach New Customers
Facebook advertising is a useful tool for connecting with and interacting with your target market.
However, Facebook like any marketing channel should not be taken in isolation. This is why it's important to have clear and concise metrics you are looking to achieve before going in.
You can accomplish these objectives and increase conversions by setting up your Facebook ad account, generating your first ad, and administering and improving your ad campaign over time.
Although running a Facebook Ad campaign takes some time and work, with the correct strategy and resources, you can get excellent results.
Need help getting started or running an existing Facebook ad campaign? Schedule a call with me.
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