The ability to produce captivating creative content swiftly is not just an advantage—it's a necessity.
As marketers, we're constantly racing against the clock, striving to capture our audience's attention with fresh and relevant content.
Recraft AI, is a unique tool that can be used by Facebook marketers to deliver fresh content rapidly.
Compared to other AI generation tools we've covered like HeyGen and Adobe Firefly, a feature that stands out with Recraft AI is it's ability to use AI to generate Vector Images.
The Power Of Vector Images In Recraft AI
The quality of visuals can make or break the speed at which you can develop new creative. This is where vector images, a standout feature of Recraft AI, come into play. But what makes vector images so crucial for Facebook marketers and business owners?
Quicker Execution: If you are using a graphic designer having them use or providing them with a ready to use Vector image can save them from having to create your image from scratch.
Scalability Without Quality Loss: Unlike traditional raster images, which can become pixelated when resized, vector images maintain their clarity and sharpness, no matter how much they're scaled. This means that if you are looking to work with AI for your images Vectors could be the way to go.
Smaller File Sizes: Vector images often have smaller file sizes compared to high-resolution raster images. This ensures faster loading times for your Facebook Ads or web pages, leading to a better user experience and potentially higher engagement rates.
Future-Proofing Your Creatives: As technology and platforms evolve, so do display resolutions and sizes. Vector images ensure that your creative team can go back and re-edit images for different social media sizing while retaining the same quality image.
Getting Started With Recraft AI: A Quick Walkthrough
For those eager to dive into the world of accelerated creative development with Recraft AI, here's a step-by-step guide to get you started and creating your first image:
Step 1: Signing Up And Setting Up Your Account
Visit the Recraft AI website and choose a suitable plan or opt for a trial version.
To sign up use your gmail account to login with your email address.
Step 2: Navigating The Dashboard
Familiarize yourself with the Recraft AI dashboard. Here, you'll find access to templates, your saved designs, and other essential tools.
Use the search bar to quickly find templates or tools tailored to your needs.
To Start a new project click the home button in the top left corner.
Step 3: Start A New Project
Create New Project from the top right corner.
You can also learn more by reading the few tutorials and updates that have been provided. A lot will come through trial and error which is thankfully is very intuitive.
Step 4: Recraft Images
Use the text section to describe what you would like to Recraft. By selecting an existing image you can Recraft the image with different degrees of similarity.
Bring in additional images that you own and vectorize them. In my experience getting a similar image with a different style is difficult to do.
Use the Repaint tool to select a specific portion of the image and Recraft. If you have used photoshop this is similar to using the Lasso tool.
You can also create a brand new image from scratch by not selecting an existing image and providing a description above the Recraft button.
Step 5: Exporting And Upload To Facebook Ads Manager
Once satisfied with your design, click on the 'Save' option to save it in your desired format.
Not the focus of this blog post, but you also have the option to save your images as a Lottie file.
Then upload your image as normal to the Facebook Ads Manager or other social media platform.
Hopefully, this walkthrough helps you get started with Recraft AI. Of all the AI generation tools I've tried so far this has been my favorite to date.
If you would like more updates on new AI tools to be used with Facebook ads, as well as Facebook ad funnel maps, and strategies, join the newsletter
Comentarios